Jacqueline Fowler, Chief Executive of the British Institute of Radiology (BIR), joined us at our spring conference this year to discuss how her organisation has successfully diversified its income streams!
Watch this exclusive video of her presentation to learn more about why and how the BIR implemented change in its approach to income generation. Jacqueline specifically discusses the importance of driving modernisation through education and publishing, two common income generating strategies employed by successful professional bodies. She also shares her wisdom on striking the right balance between successful money-making and excessive commercial activity.
Click “Read More” to watch the video!